FREE AMAZON SALES PAGE READ
Your Book Isn't Failing. Your Amazon Sales Page Is.
You published, then waited for Amazon to do the rest. The sales didn't come, or they came and stopped. The instinct is to spend more on marketing. The real problem: marketing can't fix a sales page that isn't built to convert.
A free read of your sales page tells you:
- What Amazon's algorithm is missing from your listing.
- Where your outside marketing path is losing buyers.
- What to fix first, and in what order.
Your book isn't failing. It's undiagnosed.
When book sales are flat, the instinct is to do more — more posts, more ads, more outreach. Doing more of the wrong things doesn't fix anything. It costs more money and takes more time.
The real problem is almost never effort. It is that something specific is broken and no one has identified what it is.
Amazon will not surface a book it cannot properly index. A buyer may never find your book even if they are searching for exactly what you wrote. A listing that does not convert will waste every dollar you spend driving traffic to it.
These are not effort problems. They are diagnosis problems.
Most authors never get a real diagnosis. They get opinions. They get checklists that apply to every book. They get agencies that propose new campaigns before they have looked at why the current listing is not converting.
This audit is a diagnosis. It looks at your specific book, your specific listing, your specific channels and it tells you what is actually broken.
Start with the free read. It shows you the first thing to fix at no cost.
You published a book you believe in.
It hasn't found the buyers it deserves.
You do not want a generic marketing plan. You want someone to look at your actual book, your actual listing, your actual channels and tell you what is broken and what to do about it.
You may have run ads that did not convert. You may have posted consistently and gotten engagement without sales. You may have hired someone and gotten a report full of suggestions that did not move anything.
The fear is not only that the book isn't selling. It is that you may have written something worth reading and let it disappear without anyone knowing it existed.
This audit is for the author who will not let that be the end of the story.
One requirement: your book must already be published on Amazon.
This read and audit is for you if:
- Your book is live on Amazon and sales have stalled or never started.
- You have tried ads, posts, a launch push, or personal outreach and something isn't connecting.
- You believe the book is good but buyers are not responding.
- You want a clear answer, not more suggestions.
- You want to know before you spend more whether your current setup can support it.
This is not a cheerleading session.
This read and audit is not for you if:
- Your book is not published yet; come back after it is live on Amazon.
- You are looking for ego-stroking — not honest & useful assessment.
- You want someone to manage your marketing — not diagnose the issues first.
More marketing doesn't fix a broken foundation.
There is a sequence that has to work before outside marketing can pay off.
If your Amazon listing is not optimized — wrong keywords, wrong categories, missing A+ Content, no Author Central page, a description that opens with your credentials instead of the buyer's outcome — every dollar you spend driving traffic to it is partially wasted.
If the listing is working but your outside path has a leak — an ad that goes to the wrong page, a social post with no purchase link, a boosted post driving to a bio instead of a book page — the traffic arrives and disappears.
Turn on Amazon Ads or run more social posts on top of a broken listing and the ceiling stays exactly where it is. You are not spending your way past it. You are funding it.
The audit finds the leak. You fix the leak. Then the marketing you are already doing starts to work.
Some gaps are small. Others are costing you every sale.
A weak keyword limits how many buyers find you.
A wrong category buries the book before they ever see it.
A weak description loses the buyer after the click.
A missing Author Central profile leaves trust on the table at the moment of decision.
A broken social path means traffic is arriving and disappearing with nowhere to go.
The audit tells you which problem matters most, so your first fix is not random. It is the one most likely to move the next buyer closer to purchase.
Start with a free read.
Submit your Amazon URL using the button below. Within 2 business days you get a written 7-point read of your listing. No cost. No call.
The free read covers the 7 signals as they apply to your specific book. It shows you which areas are working and which need attention. The full audit gives you the specific fix for each, ranked by impact, plus your outside marketing path.
You'll know exactly what's broken.
You'll know what to fix first.
What the Free Read Covers — The 7 Signals
- Keywords: indexed correctly across your title, subtitle, backend fields, and description — or not.
- Categories: matched to how buyers actually search — or not.
- Reviews: at Amazon's thresholds for organic surfacing and ad conversion — or below.
- Author Central / Editorial Reviews: working and filled — or empty.
- A+ Content: live and helping conversion — or hurting it.
- Description: opens with buyer benefit — or not.
- Look Inside: makes the case for the book — or gives readers a reason to leave.
The free read tells you what's broken. The full audit tells you exactly how to fix it, in what order.
What the Full Audit Adds — $397
- A specific, ranked recommendation for each of the 7 signals — prioritized by revenue impact.
- Your outside marketing path: whether your social channels are pointing buyers toward a purchase path or toward content with no exit to a sale.
- Your author website — whether it is capturing interested readers or letting them arrive and leave with no next step.
- Whether any active ads are converting or burning budget on traffic that has no place to land.
- Where buyers are entering your path and where they are disappearing — and what is sitting in that gap.
- A 45-minute consultation with Melissa to walk through findings, answer questions, and confirm next steps.
Sample: the full audit report.
Every element gets a status. Where action is needed, you get a specific recommendation, not a suggestion to "improve your keywords."
| Element | Status | Finding & Recommendation |
|---|---|---|
| Amazon Keywords | Needs Work | Backend fields 4–7 are empty. Fields 1–3 duplicate the title; those slots are wasted. Recommend 7 distinct buyer-intent phrases. |
| Category Placement | Opportunity | Primary category is accurate but too competitive at your review count. A lower-competition adjacent category would move you onto a visible bestseller list immediately. |
| Verified Reviews | Needs Work | 6 verified reviews at 4–5 stars. Below the threshold where Amazon surfaces the book to cold buyers organically. Reach 10 before running any paid traffic. |
| Author Central | Needs Work | Profile claimed. Editorial Reviews section empty. Highest-visibility section on the page costs nothing to fill. Add 2–3 quotes. |
| A+ Content | ✓ Current | Live and well-formatted. No changes needed. |
| Book Description | Opportunity | Opens with credentials. First sentence should answer: is this book for me? Rewrite to lead with buyer outcome. |
While this sample shows the primary checklist items, your actual report delivers a forensic audit of every active digital asset standing between your book and its buyers.
Four steps. Seven business days.
The Free Read — Three Steps, Two Business Days
- 1) Submit your email and Amazon URL using the form.
- 2) We read your listing against the 7 signals.
- 3) You get your written 7-point read — straight back to your email. No call required.
The Full Audit — Four Steps, Seven Business Days
You complete the purchase. We send the intake checklist immediately. Screen captures only — no passwords, no account access.
We audit your Amazon listing against all seven discoverability factors. We review your outside marketing path social channels, website, email setup. We map where buyers are entering, converting, and leaving without purchasing.
Every element gets a status and a specific recommendation. Prioritized by impact the highest-leverage fixes come first.
You review the report at your own pace. Then we schedule your 45-minute consultation to walk through findings, answer questions, and confirm next steps together.
Your Read Is Done By People Who Have Done This 350+ Times
A&A Publishing and Marketing is run by Melissa Burch and Alexander Burch. Over seven years the firm has worked on 350+ author listings. Here is who is behind your read.
Melissa reads your listing. She is a 2x Amazon #1 bestselling author and a former war journalist whose work has appeared in The New York Times, CBS News, and BBC. The eye that has shaped 350+ author pages is the one that goes on yours.
Alexander is the technical lead. The full audit and the 180-day marketing infrastructure were built under his direction, so what you get is a system, not one person improvising.
Trusted by 350+ authors.
Free Read
Written 7-point read of your Amazon listing.
No call. Delivered in 2 business days.
Full Audit
Full Amazon listing review + full outside marketing review.
Written report + 45-minute consultation. Delivered in 7 business days.
No retainer. No recurring charges. One audit, one fee.
- A written report with every element scored and prioritized
- A ranked list of what to fix first based on revenue impact
- A 45-minute consultation to walk through findings, answer questions, and confirm next steps
Your book is written.
Now find what's standing in its way.
The book exists.
The buyers exist.
The break is somewhere between them.
We find the break.